ROI Scorecard · Method 0
64 of 129 promotions lost money.
Method 0 — the naive pre-period baseline, the most optimistic read there is — still puts 50% of estimable events below break-even. The portfolio clears 1.13× on the dollar only because a thin tail of winners carries a middle that mostly didn't pay back.
- Trade spend
- $104,425
- Net incremental margin
- $118,200
- Portfolio ROI
- 1.13×
accrued, 129 estimable events
manufacturer margin on incremental units
margin returned per dollar of spend
Where the 129 estimable promotions landed
Grouped by return on trade spend · Method 0 estimate
2 of 131 events not estimable by Method 0 (insufficient pre-period history), shown unranked below and excluded from these totals. Method 0 is the naive pre-period-average baseline — the first of several, shown before comparable-store methods. Synthetic data.